Marketing Apple Repositioning

Marketing Apple Repositioning

And then when I have been waiting for arrived. The Show products from electronics to consumers, the largest in the world at Consumer Electronic Show was held the attention of the media back to the introduction of mobile phones, iPhone, the official said Steve Jobs. The Macworld Conference and Expo in the event at San Francisco. "We might call that a high-performance mobile phones, smart phones. But, in fact. They are not very smart. And use it quite well. So when we are developing a mobile phone to consumers. We think consumers will agree. If we have a revolutionary new form of it, "said Steve Jobs. "IPhone will allow you to feel like the world of Internet can be shortened to the size of your palm. And you can connect to the Internet all the time. As a digital device without limitation. " As he announced it. Apple shares up But shares of other smart phones because they are direct competitors to fall, he looked as if Apple had sold 1% of the mobile market is already here, it hugely. He set the flag for a goal in the first year. Mobile Phones iPhone that Apple unveiled two models is. The model comes with a memory 4 GB for 499 dollars (about 17,964 baht) and models with memory, 8 GB for 599 dollars (about 21,564 baht) will be available in the United States during the month of June. to this The market in Asia is expected to begin in early 2008. The design is superior. ... Whether it has one button on the machine. Enforcement of touch. Small and slim ... with a view to better Multi-Touch (Multi-touch) is revolutionizing the mobile phone features a large icon. You can dip your finger to select the software that works like the album. And emailing them around is simple .... The iPhone has a special sensor system automatically detects whether the user is using the device in a vertical or horizontal. And it will automatically change the display by use of a consumer that if we lift the iPhone to the ear is a sign that you are calling. The system will automatically cut the screen to save power and protect your fingers to press the buttons so that the operation of the machine. Until iPhone is moved to the other. The OSX operating system to demonstrate the capabilities of Apple's operating system can be installed on a tiny digital device. And is compatible with the Apple applications were not lost a desktop computer, such as e-mail, surf the web, working on an application type, Widget, calendars, messaging and support for multi-tasking Viking them. with This means that Users can open Web pages, read the news while waiting to download files from e-mail is the advantage of producing both "Computer Software" and "hardware". In addition, the ability of the Internet. It supports e-mail client. The Safari browser. Safari also includes service in Kearney from Yahoo and Google as well. You can also use an online map from Google as well. Finally, with the Internet is to support programs that are available through Widget. Weather information, stock quotes, sports scores, etc. The iPhone runs on a wireless GSM network is launched under the brand Cingular in the U.S.. Support based on the EDGE, 802.11b / g Wi-Fi and Bluetooth 2.0 fh; Patent registered for the iPhone, it has reached more than 200 items on it ... amazing. Not only the mobile phone iPhone but he also announced a new product called Apple TV that came with the hard drive is 40 gigabytes can store the video for up to 50 hours for support for streaming files from your computer. desktop. Or notebook computer to play on TV with Apple TV is expected to be available in February at the price of 299 dollars (about 10,764 baht). Compared to the iPhone, Apple TV that came out at the same time, it looks fresh once the apple has been cutting it. "Computer" from its name. To be in line with the direction Apple is heading in the future. iPhone will be successful, how? Apple is defining itself in what business? And this is a revolutionary mobile phone. Like it or not? Analysis. iPhone is a big turning point because it's Apple Computer Apple Computer to just Apple Computer is cutting. The name change at the same time to announce the launch of the Apple iPhone is Repositioning. Companies from the original manufacturer of the computer as a LifeStyle Gadget Provider. Apple as a company. It is also a strong brand. In the public mind again. The strength is in a Cult Brand. Definition of a Cult Brand is the people who buy Apple products, it not only as customers but as a disciple, which means that loyalty to the brand is very high. Apple's products into the market, it comes out to Change The World, such as the Apple MacIntosh, the starting point of the changes to the computer. However, the saturation point and the computer. If the company can grow more than they need to transition to the new S Curve. Companies that are big in the world for a long time yet, it is a company that has the ability to change the S Curve is a regular or Repositioning. Always enough. S Curve is the first iPod, Apple is creating new product lines outside of the computer. LifeStyle Gadget into the production of a Blue Ocean Product has never been done before. And to build up and occupied the highest market share, resulting in a remarkable come back to Apple again. Previous to the production of the iPhone, Steve Jobs is thinking about what to do. During the production of the iPhone, the iPod may eat the flesh of which he is the occupier market. And higher margins. Or allow a situation to continue. Finally, all mobile companies will eventually become the MP3 Phone. This means that the phone will feature the top level of the iPod by default, Steve Jobs decided to go into production with the idea that iPhone. "Eat your torso rather than others to eat meat." iPod sales will continue for the fan to iPhone MP3 Cool Cool, that's a major leap forward for Apple's mobile market is very big. Thousand million per year, while the iPod is in the millions. Is there any upper-level mobile phone brands and Cool Cult Brand in the market as a mobile but the iPhone is the first brand that people love. As more mobile phones and Apple would make a salad out of the computer manufacturer's part