There has been much talk recently about how best to monetize their mobile applications. As a developer, you have several options at your disposal and the choice is not always black and white.
The innerActive analyze carefully all the options and come to the conclusion to calculate the value of advertising on the monitor as a way to go if you have a mobile application, and want to gain traction as possible and make money to more than one. The only way to do this is to control the presentation for free, and the integration of relevant ads, and backpacks, according to the application.
Why? I think you've got to ask, here are five reasons.
1: continuous, there are two basic schools of thought when it comes to making money with your application. One is to charge users to download the application, is now put aside the debate about how effective it is. (We'll discuss that later), and AOS analysis of options for the second time, assuming your application is good enough for people who have no fear for the price, you'll need for most cases. of $ 1.99 to $ 0.99 or higher, it will scare people.
So you take that $ 1 or $ 2, and Apple's 70/30 split with you now how to do it. When you are free to download once. That income is generated once per user, for example, when checking the option to download the other is to include advertising in your application, you will make money from advertising or not. The sky is the limit if your application is good enough to load, then it is definitely good enough to be downloaded for free.
Get more more traffic. Traffic, more visibility and more clicks means more money for you every day. They do not have the money at once. But that cash continues to integrate your ads will be created to allow you 24 hours a day, 7 days a week. There is not really the issue here?
2: Expand the User Agreement, AOS is the second time your application is great, people are willing to pay for it Tied! There's only one problem. For people who pay to download the application and $ 1.99, there are four who have heard about your application and check it out just to switch to a competitor when they see the price tag. was. Yes, it is now safe to say that the form of pay-per-download as part of bankruptcy.
The bottom line is that you do not want to pay for applications. You want a number of cool? Well dysthymia, AOS report on the Android platform, just to read it here. This is a fact that will put it in your view is on the Android Market until now have only two (yes, two) applications that cost money, and has been downloaded more than half a million times. As the application is evidence that free is the way to go?
About App Store, the numbers are much less optimistic about the six applications that half of the cost of millions of downloads per month for a period of two states more optimistic, perhaps, but far from the contract.
3: Selling Sucks: Now that we have determined that the fee for your application is not the best strategy if you plan to build a large amount of downloads, what are the other options. Advertisement under control is the only choice. That said, AOS, talk a bit about 'user experience. If there is one thing that is most important when it comes to mobile applications is the user experience. The last thing you want is to scare users away from annoying with more sales.
If you have ever tried to verify with the purchase of the app, chances are you have a shared belief that the pop-up window will ask you to purchase more applications or programs as very annoying. Users must download the application, it is, and use it as they see fit. They do not want their applications to act like a sleazy salesman trying to sell other applications.
Maybe it's just me. But the shop to verify that there is not reason enough to make me download apps, especially when the signs of aggression and to influence the overall user experience, which is generally the case with the purchase. App -.
4: I, AOS has become: time to decide how best to monetize their applications on the phone, you may want to look at predictions about the marketing of the phone. as opposed to pay-per-download form. According to a recent study, 81% of all applications downloaded IOS year, an application for free.
The statistics are impressive is that the mobile advertising industry is expected to reach more than $ 56000000000 in revenue in 2015, while the income verification, the payment will reach $ 10 billion mark, do the math.
5: Value Added: OK, to get into the mobile advertising space for a few years, we are well aware of the fact that many developers will share history if the idea of incorporating advertising into their applications. And their 'against the same, we've all heard the ads on the web and we all know how that turned out for the company, AOS, as Google put together a second time, as well as advertising on the web, everything depends on it. underway. But if mobile advertising can really add value to the user.
Due to the nature of mobile phones and is always able to get relevant ads, and fixed as a means to monitor the cell phones that can really help with the overall user experience. The problem is when the ad appears on a completely unrelated and in no way interfere with the monitor.
And 'the reason for choosing the right company for your mobile advertising is an important step. You must ensure that your ad can be set as a means to position the application and content category. In addition, ads will be integrated into the monitor in a way that does not degrade the quality of the user experience by increasing clicks and increase your income.
No comments:
Post a Comment