Sony Internet TV Battle of the 20 new Adam Leipzig prices.
Sony to create TV market share to "Internet TV" jumping into the market more than 20 generations from Adam to two thousand and move ahead to the provinces. TV's market share of overall consumer electronics market this year, Sunday's expected to grow by 10%.Mr. Toru Shimizu, managing director of Sony Thai Co., Ltd. announced the company's market this year that Sony continues to focus on doing business in that expertise. The focus on the full enjoyment of all solutions. Under the concept of "Sony Redefines Entertainment" and open a new market segment to market. This year, the company continues to highlight the BRAVIA TV, the group generated the highest revenue for Sony. And has recently launched a new TV Entertainment TV "BRAVIA Internet TV".
For TVs, Sony will launch the eighth series of 24 models, of the interface to network TV and 20 models with sizes ranging from 32 inches to 65 inches are also including a version that supports the 3D. U.S. $ 16 990 to 11 models from Sony, which is believed to be suitable for Thai consumers. Because they believe the opening of new markets. This time, it has been accepted very well. Because the Internet TV market has been very popular. Sony has partnered with the manufacturer of the content of Internet video is more than 100 cases, while in the starting hands with three partners to produce content, the BBC TV, New Media, News Broadcasting. Ponting and Mono technologies.
However, the Internet TV set from Sony this time. This is viral marketing in the new Entertainment section. The price is cheaper than many competitors. Because its price of almost two hundred thousand baht to believe that Internet TV will help drive sales in the TV market share to increase. From a year ago, the share is 22% to 25% in the second market. The next year, set a target of 30%.
"Years ago, the television we grew to 50% because of the major events like the World Cup to help. But this year, even without the World Cup to help. However, we believe that the TV is also growing. The market for LCD and LED in Thailand to grow more. This year we will wade through the more rural markets. Due to the transition from CRT TVs to flat TVs. The replacement machine has a lot more. Combined with attractive pricing of the Internet TV will allow the market to expand, "the executive said.
In addition to Internet TV. The company will focus on 3D technology, which is parallel to the past, Sony has taken this technology into the TV camera and the Cyber-shot. And this year, will launch the product line-up with 3D technology for all products such as cameras and VAIO Handy Cam.
Executives said the overall consumer electronics market this year has been expanded. Despite the negative factors of politics and world events to force the matter. But with the economic growth is driven by the overall growth. For this year, Sony expects to grow at 10% (Apr 10-Mar-11) in the past year, revenues from 1 to 1.5 billion Baht
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